Step 3: Testing & OPtimization

Example of Card Sort Results

Overview

Great design isn’t just about aesthetics—it’s about performance. At Robinsburg, testing and optimization are woven into every stage of the process, whether we’re crafting an email campaign, ads graphic or video, landing page, or full-scale website.

We use A/B testing, heat mapping, user behavior analysis, and other tools to measure how real people interact with your digital assets. Every test uncovers insights—what’s working, what’s not, and where potential customers drop off. These data-driven results guide strategic optimizations that refine messaging, layouts, and user flows, ultimately leading to higher engagement, lower friction, and increased conversions.

Your marketing isn’t static, and neither is our approach. We continuously test, learn, and iterate—ensuring that every touchpoint evolves to maximize impact. Because small changes lead to big wins.

Timeline

This is a step that takes place after any design step.

Examples of Deliverables

User Testing Plan
A/B Tests
Card Sort
User/Task Flow
Design Iterations

and more

Examples of this solution in our work:

User Testing Plan for Dental Office

This plan details how we plan on testing the effectiveness of our first iteration of web based designs.

Design Iterations

For this EdTech Company, User Testing was conducted to determine how well target users were able to conduct specific tasks.

A/B test for Gym

A simple example of an A/B test that can be run to determine whether potential customers react better to 10% of 15% promotions.

User Flow for Health & Wellness Brand

This user flow details the steps that the target user would follow to complete a specific task outlined by previous research and goal considerations.

Facts and Questions:

Here's some common questions we're asked about this service.

We track key performance indicators (KPIs) such as:
Conversion Rates – The percentage of visitors who take a desired action (purchase, sign-up, etc.).
Email/SMS Engagement – Open rates, click-through rates, and responses.
Customer Acquisition Cost (CAC) – Reducing how much you spend to gain new customers.
Ad Performance – Click-through rates, impressions, and cost-per-click improvements.
User Interaction Metrics – Time on site, bounce rates, and interaction patterns.
Absolutely! Running ads without an optimized website is like pouring water into a leaky bucket—you’ll waste traffic and ad spend. We ensure that landing pages, forms, and user flows are fully optimized before scaling paid campaigns.
Optimization is a continuous process. Once we refine one aspect of your marketing, we apply insights to other areas—scaling winning strategies across your entire funnel, from ads and emails to website pages and customer engagement campaigns.
If your marketing efforts aren’t delivering the conversions, engagement, or ROI you expect, it’s time for testing. Whether it’s low-performing ads, high bounce rates, or weak email open rates, our optimization strategies pinpoint and fix inefficiencies to ensure your efforts drive real growth.

Let’s map out your growth—on us.

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Strategy & Research

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Testing & Optimization

Web & Digital Presence

Loyalty & Retention

Social Media Visibility

Paid Advertising & Scaling