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Step 6: SOcial Media Visibility

Social Media Marketing

Example of Video Shot for Beauty Brand

Overview

At Robinsburg, we don’t just post content—we craft strategic, audience-driven social campaigns designed to engage, inform, and convert. By understanding your customers’ preferences, behaviors, and interests, we create content that resonates—whether that’s educational, entertaining, or directly sales-driven.

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We offer social media packages built around high-quality video content or static image/carousel formats, ensuring your brand stays fresh and engaging. Instagram’s latest algorithm prioritizes carousels, making them a powerful tool for reach and visibility. However, most users are drawn to strong visuals and video-first content, meaning the best approach is a strategic mix—leveraging the power of carousels while keeping your audience engaged with compelling imagery and dynamic videos.

Timeline

It's always a good idea to have some solid branding, and an integrated website (which serves as a funnel) before looking to social media for growth. This is also a necessary step before running ads as the ads may funnel customers to your social profiles before they decide to convert. 

Examples of Deliverables

  • Custom Graphics & Visual Content – Branded images, infographics, and motion graphics.

  • Engaging Captions & Copywriting – Compelling, platform-specific messaging.

  • Short-Form Video Content – Reels, TikToks, and YouTube Shorts optimized for engagement.

  • Branded Story Templates – Cohesive story content for Instagram, Facebook, and LinkedIn.

  • Carousel & Infographic Posts – Value-driven, shareable content to boost reach.

  • Hashtag Strategy & Optimization – Research-backed hashtag usage to increase discoverability.

  • Influencer Marketing - Partner with a Social Media Influencers to reach a new audience and socially validate your business. 

Examples of this solution in our work:

Facts and Questions:

Here's some common questions we're asked about this service. 

    • Instagram – Visual storytelling, Reels, and engagement growth.

    • Facebook – Ads, community building, and brand awareness.

    • LinkedIn – B2B content, thought leadership, and networking.

    • TikTok – Short-form video marketing and trend-driven engagement.

    • Twitter/X – Real-time engagement and brand positioning.

    • Pinterest – Visual marketing for product-based businesses.

    • YouTube – Video content strategy and optimization.

  • No, we do not handle engagement such as responding to comments or DMs. Our focus is on creating premium, high-quality branded content for your social media. However, we can provide best practices and recommendations for managing engagement in-house.

  • Each client decides their posting frequency, but our standard package includes one high-quality branded video post per week. These posts are designed to not only enhance social media but also be repurposed for websites, ads, and other marketing efforts.

  • We take a hands-on approach:
    ✔ Content Planning – We strategize themes, messaging, and branding in advance.
    ✔ On-Site Content Shoots – A dedicated content creator from our team visits your location once a month to capture premium footage.
    ✔ Professional Editing & Branding – We craft highly polished, on-brand videos that fit seamlessly across multiple platforms.

  • Absolutely! Our high-quality branded videos are designed for multi-purpose use—whether on your social media, website, paid ads, or marketing materials.

  • We focus on creating content that works for both organic posting and paid advertising. If you’re running ads, these branded videos can significantly improve ad engagement and ROI.

  • We handle everything—from content planning to shooting, editing, and posting. However, if you have brand-specific visuals, testimonials, or behind-the-scenes content, we can incorporate them into the strategy.

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Let’s map out your growth—on us.

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